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December 22, 2023

Hartford announces new $300,000 marketing campaign for arts, culture and sports

Contributed Mayor Luke Bronin announces Hartford's new 'Hart-Pounding' marketing campaign.

Hartford Mayor Luke Bronin, on Thursday, announced a new $300,000 marketing campaign that will promote the city’s museums, theaters, galleries and sports venues.

The campaign – dubbed “Hart-Pounding” – will support the city’s ongoing #FeeltheBeat marketing effort and include advertisements that call attention to Hartford’s cultural and entertainment venues, which will participate in joint online marketing, perhaps even broadcast, Bronin said Thursday.

“This is a city that punches way above its weight when it comes to arts and culture and sports,” Bronin said, noting the Wadsworth Atheneum, Bushnell Theater, Theaterworks, Hartford Stage, Connecticut Science Center and the Mark Twain House, among others, all reside in Hartford.

Bronin said the campaign will tell the story of Hartford’s offerings through a collaborative effort.

“…so when you go to a Yard Goats game, you see ads that are pointing you to the amazing other things you could be doing in the city,” Bronin said. “You go take your family over to the Wadsworth Atheneum, you are reminded what shows are playing over at the Hartford Stage or Theaterworks or Bushnell.”

The program, scheduled to launch in the spring, will be supported by $200,000 from the city and $100,000 from in-kind contributions, Bronin spokesman Akash Kaza said.

Elkinson + Sloves is donatinng its advertising services as a thank you to the city where it was founded 40 years ago. 

Jay Sloves, president of the marketing firm, now based in Farmington, said the campaign is akin to using Picasso and Van Gogh to pitch baseball and dinosaurs in Hartford and vice-versa.

"This is the ultimate grassroots marketing campaign that uses each organization's assets to market the other guy," Sloves said.  

Hartford Yard Goats President Tim Restall and Matt Fleury, CEO and president of the Connecticut Science Center, developed the concept of a coordinated marketing endeavor.

Organizers have so far enlisted iHartMedia, WFSB TV 3, and Wilkins Media to expand the campaign reach. 

This new effort is meant to dovetail with the city’s ongoing #FeeltheBeat marketing campaign, under marketing firm Adams & Knight.

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