Processing Your Payment

Please do not leave this page until complete. This can take a few moments.

October 3, 2024

Here’s how Mohegan Sun will experiment with artificial intelligence

PHOTO | CONTRIBUTED Ray Pineault, CEO, Mohegan Gaming & Entertainment

Gaming giant Mohegan has formed a partnership to integrate artificial intelligence into its properties, including in Connecticut, with the aim of personalizing services and streamlining operations.

The initiative will be piloted at Mohegan Sun in Uncasville and Mohegan’s resort in Wilkes Barre, Pennsylvania, before being expanded to other locations.

Mohegan is partnering with Gaming Analytics, a California-based developer of AI for the gaming industry. 

"This integration will streamline our operations, enhance efficiency and support our strategic business goals," said Ray Pineault, president and CEO of Mohegan, in a statement announcing the partnership.

PHOTO | CONTRIBUTED
Taughannick Falls at Mohegan Sun.

Mohegan said it hopes to leverage the technology to understand gamblers’ preferences and behavior, allowing the company to increase engagement, and improve a measure known as reactivation — inducing players to return to games after a period of inactivity. 

It’s part of an increasing trend across industries to harness the evolving power of AI. It’s being used in sectors across a spectrum from health care to marketing to try to predict and influence human behavior, enhancing patient compliance or driving repeat business.

It’s also something that regulators have struggled to keep pace with.

Earlier this year, Connecticut came close to being the first state to enact legislation regulating the use of AI in the private sector, as the state Senate passed SB2, a bill that would have, among other measures, established requirements concerning the development, deployment and use of artificial intelligence systems. However the legislation failed to pass the House, after a veto threat from Gov. Ned Lamont.

Lamont cited concerns that overly broad regulation could drive companies away from Connecticut and stifle innovation. He wants Connecticut to take a coordinated approach with other states in considering how to respond to AI in private industry.
 

Sign up for Enews

0 Comments

Order a PDF