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Gaming giant Mohegan has formed a partnership to integrate artificial intelligence into its properties, including in Connecticut, with the aim of personalizing services and streamlining operations.
The initiative will be piloted at Mohegan Sun in Uncasville and Mohegan’s resort in Wilkes Barre, Pennsylvania, before being expanded to other locations.
Mohegan is partnering with Gaming Analytics, a California-based developer of AI for the gaming industry.
"This integration will streamline our operations, enhance efficiency and support our strategic business goals," said Ray Pineault, president and CEO of Mohegan, in a statement announcing the partnership.
Mohegan said it hopes to leverage the technology to understand gamblers’ preferences and behavior, allowing the company to increase engagement, and improve a measure known as reactivation — inducing players to return to games after a period of inactivity.
It’s part of an increasing trend across industries to harness the evolving power of AI. It’s being used in sectors across a spectrum from health care to marketing to try to predict and influence human behavior, enhancing patient compliance or driving repeat business.
It’s also something that regulators have struggled to keep pace with.
Earlier this year, Connecticut came close to being the first state to enact legislation regulating the use of AI in the private sector, as the state Senate passed SB2, a bill that would have, among other measures, established requirements concerning the development, deployment and use of artificial intelligence systems. However the legislation failed to pass the House, after a veto threat from Gov. Ned Lamont.
Lamont cited concerns that overly broad regulation could drive companies away from Connecticut and stifle innovation. He wants Connecticut to take a coordinated approach with other states in considering how to respond to AI in private industry.
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Read HereThis special edition informs and connects businesses with nonprofit organizations that are aligned with what they care about. Each nonprofit profile provides a crisp snapshot of the organization’s mission, goals, area of service, giving and volunteer opportunities and board leadership.
Hartford Business Journal provides the top coverage of news, trends, data, politics and personalities of the area’s business community. Get the news and information you need from the award-winning writers at HBJ. Don’t miss out - subscribe today.
Delivering Vital Marketplace Content and Context to Senior Decision Makers Throughout Greater Hartford and the State ... All Year Long!
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