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February 2, 2021

Incoming UConn freshman hoopster ranks as one of nation’s top marketing prospects

Photo | Spectra Venue Management UConn basketball at the XL Center.

With more than 150,000 Instagram followers and a No. 1 national ranking in women’s basketball, incoming UConn freshman Azzi Fudd was named one of the top prospects nationwide to make money if the NCAA changes its marketing rules.

A Washington, D.C., high school senior, Fudd is slated to matriculate at UConn in the fall. 

Icon Source, a Denver-based digital marketplace that links athletes and brands, ranked Fudd with rising college stars like All American baseball player Brady House, gymnastics standout Sage Thompson and Georgia quarterback Brock Vandagriff as the top marketing prospects for 2021.

Fudd and her fellow athletes were singled out both for excellence on the field and savvy social media use, with the UConn freshman the top performer in securing followers. 

“While schools, fans and the media anxiously await for these athletes to make their college decisions, I’m most excited for their earning potential, something that is well deserved for these athletes that already have a head start building their brand,” said Icon Source founder and CEO Chase Garrett.

“The 2021 recruiting class is in the unique position to be the first to capitalize on their [name, image and likeness] throughout their college career,” Garrett.

The National Collegiate Athletic Association said it would decide this month on rules allowing college athletes to make money from their names, images and likenesses, but delayed the vote on Jan. 11.

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