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January 14, 2014

ING U.S. announces rebrand timeline

ING website The ING U.S. Windsor campus

ING U.S., which has major Windsor operations, said it will start to brand its products with the name Voya Financial in the second quarter.

The retirement, investment and insurance company had previously announced it would rebrand itself as Voya sometime this year. Dutch parent ING Group owns 57 percent of the U.S. business, but plans to fully divest ING U.S. by 2016.

ING U.S.’s stock already trades under the VOYA symbol on the New York Stock Exchange.

The official name change will take place April 7, followed by the company’s investment management and employee benefits businesses May 1. All other ING U.S. business units will follow suit on Sept. 1.

The staggered rebranding is meant to accomplish an orderly transition for 13 million customers, the company said.

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