Processing Your Payment

Please do not leave this page until complete. This can take a few moments.

April 11, 2013

ING U.S. to rebrand into Voya Financial

Financial services firm ING U.S., which has major operations in Windsor, said Thursday it plans to do a major rebranding ahead of its planned initial public offering, changing its logo and name to Voya Financial.

The company’s Amsterdam-based parent, ING Group, previously announced plans divest ING U.S. through an IPO, as part of conditions of its 2008 bailout.

ING U.S. will start operational rebranding when the IPO, whose timetable is uncertain, is complete.

The rebranding process is expected to take about two years, and ING U.S. won’t use its new name and logo commercially until the process is complete.

The Voya Financial identity would, however, be reflected in the company's new ticker symbol.

Sign up for Enews

Most Recent

Most Recent

0 Comments

Order a PDF