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May 11, 2022

Lamont allows student-athletes to use school logos in endorsements

Photo | Contributed The University of Connecticut's flagship campus in Storrs.
By Andrew Larson

Student-athletes in Connecticut will soon be able to use their colleges’ names, logos, trademarks, mascots, colors, copyrights and other defining insignia in endorsement deals.

Gov. Ned Lamont signed a bill Tuesday updating a previous law, enacted last year, which allowed student-athletes to receive money from the use of their name, image and likeness.

Previously, Connecticut was one of only two states that blocked student-athletes from using their schools’ logos. Many people said that hindered student-athletes’ ability to secure endorsements.

The new law, which takes effect July 1, requires a student-athlete’s use of a school logo or insignia to be approved by their school. 

 The modification was requested by the University of Connecticut, which argued that aligning Connecticut’s policies with other states would help it recruit students. 

“None of us want to inhibit the ability of our outstanding coaches to recruit talented student-athletes to Connecticut,” Lamont said.

In November, University of Connecticut women’s basketball star Paige Bueckers signed a multi-year endorsement deal with Gatorade, making her the first NCAA athlete signed by the company. 
 

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