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June 20, 2022 / 2022 Connecticut Family Business Honorees

Latin Financial LLC 2022 Family Business Third Place Less Than 25 Employees

Industry: Financial services Year Founded: 2016 Website: www.latinfinancial.biz
More Information

Latin Financial is a family owned and operated brokerage firm that provides loans to small businesses, including SBA loans and lines of credit.

Can you tell us about some of your recent accomplishments?

Sonia Alvelo was the first Latina member of the Board of Directors for the Better Business Bureau in Connecticut. Latin Financial won a 2022 award from the Connecticut Entrepreneur Awards. Alvelo was also named the Entrepreneur of the Year by the Connecticut Latinas and Power Symposium. The firm also recently created its first bilingual podcast for alternative lending.

Where do you see your business in the next 5 years?

Growing and opening branches of Latin Financial in other states. That’s our dream as a company. Bringing the education to businesses and guiding them to the grow with the power of financial freedom.

What are your family values and how do they contribute to your business success?

Treating others with kindness and respect. Integrity or doing what you say you’ll do is another important skill. Responsibility, mutual respect, honesty and fairness.

How is your business involved in the community?

Our family business is proud to have a co-agreement with the Connecticut Children’s Medical Center, donating 1% of our monthly revenue for five years and counting.

What are your guiding business principles?

At Latin Financial our principles are courage, honesty, respect, transparency and excellence, among others.

Company Information

Industry: Financial services

Year Founded: 2016

Founders: Sonia Alvelo & Brendan P. Lynch

Generation Currently Running Company: 1st

No. of Full-Time Employees: 6

No. of Part-Time Employees: 2

Family Members Currently Employed at Company Sonia Alvelo, CEO, Mother; Wendy Rivera, Junior Underwriter, Daughter of Sonia Alvelo

Website: www.latinfinancial.biz

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