Processing Your Payment

Please do not leave this page until complete. This can take a few moments.

July 28, 2021

Liberty Bank to revamp digital strategy with help from Florida firm

PHOTO | CONTRIBUTED David Glidden, president & CEO at Liberty Bank in Middletown.
By Liese Klein

Middletown’s Liberty Bank will revamp its digital strategy as part of a new deal with a Florida fintech advisory firm, the companies announced Wednesday.

Liberty hired Arriba Advisors of Tampa to upgrade its online offerings. The company provides digital strategy advice including technology assessments, vendor evaluations and contract and price negotiations.

David Mitchell, Liberty executive vice president and chief digital officer said, “We knew we had to change in order to compete against nimble challenger banks and digital institutions that don't have the cost structure of brick-and-mortar branches.”

Tom Russell, co-founder and partner of Arriba Advisors said, “We are thrilled to partner with the leadership team at Liberty Bank to empower their institution with the technology and strategy needed to reach new heights of success.”

Liberty Bank is Connecticut’s largest mutual bank with $7 billion in assets and 62 branches in the state.

Contact Liese Klein at lklein@newhavenbiz.com.
 

Sign up for Enews

Most Recent

Most Recent

Related Content

Targeted Expansion: With eye on small business growth, Liberty Bank readies debut of national ‘digital bank’
Thumbnail Liberty Bank to shed 10% of its CT branches
Thumbnail Liberty Bank institutes vaccine mandate
Liberty Bank targets Hartford commercial market for next big growth opportunity

0 Comments

Order a PDF