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May 21, 2024

Max Hospitality relocating one of its CT restaurants

HBJ PHOTO | STEVE LASCHEVER Max Hospitality CEO and President Scott Smith (left) with Vice President Steve Abrams in their newest downtown Hartford location, Bar Max.

One of Greater Hartford’s most prominent restaurant groups is relocating one of its well-known eateries. 

Max Hospitality announced that after 34 years in its original location, Max A Mia will be moving to a new location at 380 West Main St., in Avon. 

Max A Mia’s new location will be in the former home of Bertucci’s restaurant, in Avon Marketplace, just 2 miles to the west of Max A Mia’s current spot at 70 East Main St.,  in Avon. 

The move is expected in early 2025, when the new restaurant is completed.  
 
“We are beyond excited about this move and the opportunity it represents to expand our space and refresh our look and menu while honoring our long-standing presence of warm hospitality and great food in Avon,” said Scott Smith, president and CEO of Max Hospitality. “Since its opening, our original space has become a Farmington Valley landmark, but as business surged in the aftermath of the pandemic, it has limited our ability to grow and accommodate our expanding customer base and evolving food culture.” 

Max A Mia’s current spot at 70 East Main St., in Avon. 

 
Max Hospitality has hired restaurant designer Peter Niemitz, of Niemitz Design Group, to design the new space. Niemitz has designed the interiors of all existing Max Hospitality restaurants. 

At the new location, Max A Mia Executive Chef and General Manager Bob Peterson will be joined by Elisabeth Guarino, who has served as general manager at Max Fish for the last seven years.

Max Hospitality has been making a number of new investments recently amid a post-pandemic rebound. 

After selling a far-flung Florida restaurant in 2023, Max Hospitality began this year by taking over a bar and events space in downtown Hartford’s iconic Goodwin Hotel.

The company is also preparing to launch a new bar/events space featuring high-tech golf simulators — Max’s Swing Lounge — that will be paired with Max Tavern at the Basketball Hall of Fame in Springfield, Massachusetts.

Max Hospitality consists of 10 restaurants and a catering company. 


 

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