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June 9, 2023

NJ-based production company buys Hartford’s The Webster Theater

CoStar The Webster Theater at 31 Webster St., Hartford.

The Webster Theater in Hartford has been sold to a New Jersey-based production company, Concert Crave.

Concert Crave has rebranded the venue as The Webster, and plans to host events and concerts spanning multiple genres.

Hip-hop artist Soulja Boy, known for the hit song “Crank That,” which won a Grammy for Best Rap Song in 2008, is set to perform on Sept. 3.

June 12 is Latin Night, with salsa and bachata group lessons scheduled to begin at 7:30 p.m. On June 24, a Metallica tribute band is set to perform.

Tickets are available at The Webster’s new website,

John Peters, CEO of MassConcerts, which owned The Webster Theater since 2009, confirmed the sale Friday morning. He said the sale closed June 1. The price was not disclosed. Peters originally bought the property for $600,000, city records show.

“We are always looking for new opportunities,” Peters said. “It just was time to move on from this venue.” 

MassConcerts will continue to promote concerts at The Webster, Peters said.

In 2009, MassConcerts purchased the venue, at 31 Webster St., from Justine Robertson, whose family opened it as a movie theater in 1937, for $600,000.

Previously, The Webster Theater focused on rock performances. Notable performers include Fall Out Boy, Snoop Dogg, No Doubt, Jonas Brothers, Disturbed and Staind.

The Webster Theater has a capacity of 1,200, with a main stage and a secondary stage for smaller acts, known as The Webster Underground.

The Webster Theater’s attendance fell in the 1970s and 1980s. It saw a resurgence as it began hosting live concerts in the 1990s, with the nationally acclaimed band 311 performing in 1996.

Under the new owner, the venue has undergone upgrades and the parking lot has been repaved and fenced in, Concert Crave said on Facebook. 

Peters said MassConcerts will continue to operate The Palladium in Worcester, Massachusetts and the Town Ballroom in Buffalo, New York, along with promoting dozens of events at venues throughout New England and Upstate New York.

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