Norwalk-based beverage company appoints new CEO, welcomes new board member
Marquis Who's Who Ventures LLC
Cyril Wallace, Reed's Inc.'s new CEO.
Reed’s Inc., a Norwalk-based company that produces ginger beer, has appointed a new CEO to replace Norman E. Snyder Jr., who is retiring.
Cyril Wallace, a former PepsiCo executive with 20 years of experience in the beverage industry, has taken the reins at Reed’s. He most recently served as the soda giant’s vice president and general manager.
“A strategic and results-driven executive, Mr. Wallace has consistently delivered strong revenue and margin performance, spearheaded innovative growth strategies and built high-performing teams,” Reed’s said in an announcement.
“Throughout his career, he has earned multiple top sales honors and played a key role in PepsiCo’s diversity and talent development efforts,” the announcement states.
Wallace holds an MBA in project management from the Keller Graduate School of Management at DeVry University and a bachelor of arts degree in marketing from Georgia State University.
Reed’s also appointed Ruud Bakker, a beverage industry veteran, to its board of directors
Bakker has more than 25 years of global leadership experience in the sector, including senior roles at Red Bull, Diageo and Heineken.
He is also the founder of Purple Fox Studios, a beverage innovation incubator that works with entrepreneurs and companies to launch and scale distinctive brands.
“He has led market expansion efforts, brand revitalization initiatives, and innovation strategies across both emerging and developed markets,” Reed’s said.
Bakker is also the founder of Purple Fox Studios, a beverage innovation incubator that collaborates with entrepreneurs and companies to launch and scale distinctive brands.
He holds a master of business administration from Erasmus University and has completed executive programs at Harvard Business School, London Business School and Kellogg Executive Education.
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