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Two pickleball courts were recently added to the fifth floor of the 29-story office tower at 280 Trumbull St. in downtown Hartford.
At the 38-story CityPlace I office building at 185 Asylum St., the landlord has refurbished a fitness center that was part of the nearly 300,000 square feet of space recently yielded by health insurer UnitedHealthcare. Now, this amenity is open to all tenants.
A new upscale American cuisine restaurant — The Foundry — is opening in the former On20 Restaurant space on the 20th floor of the Hartford Steam Boiler building, at One State St. That office tower also added a golf simulator and features a renovated cafeteria.
As the deep post-COVID slump in downtown Hartford’s office market continues, some landlords are using newly vacant space as an opportunity to beef up amenities, with the goal of attracting tenants in a still lackluster leasing market.
“All these tenants are looking to have landlords help with their push to get employees back in their seats on a Monday-through-Friday basis,” said John McCormick, executive vice president of brokerage firm CBRE. “And if the owners have these (amenity) spaces, they can help draw those employees back to the office. It’s just that simple.”
In 2022, Prudential Financial confirmed plans to shrink its footprint at 280 Trumbull St. from 250,000 square feet to around 25,000.
Now, the building owner has converted the floor that formerly housed Prudential’s cafeteria into an amenity space with executive dining and grab-and-go meal options, along with the pickleball courts.
Chris Ostop, managing director of brokerage firm JLL in Hartford, said the city’s Class A office buildings must upgrade amenities to remain competitive. Almost every landlord has added common conference rooms, fitness centers and locker rooms over the past decade, he said.
So far, only 280 Trumbull St. has pickleball courts.
“If it takes off and people want to use it, then every landlord who has a vacant floor, every building could easily make these available in the near term,” Ostop said.
Hartford’s largest office landlords have long depended on amenities as a draw, noted David Fagone, CEO of RM Bradley Management Corp.
The 30-story Goodwin Square tower installed a fitness center, locker room and conference center on the 15th floor several years ago. That was an unusual move for the time, Fagone said, as most owners tended to put amenities in harder-to-lease areas, like the basement.
“I think that’s changing because it has to,” Fagone said. “Everything is trying to become higher-profile.”
In truth, amenities are often sparsely used. The same dozen or so people can generally be found each day in the fitness center of any given building, Ostop said. Even so, the absence of such offerings would be noted by prospective tenants weighing their options.
“They are part of the initial checklist for tenants when they are looking for new buildings,” Ostop said. “They look for the more highly amenitized buildings. The punchline is that while they are not readily used, most buildings offer them, so the ones that don’t, really stand out.”
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Delivering Vital Marketplace Content and Context to Senior Decision Makers Throughout Greater Hartford and the State ... All Year Long!
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