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Updated: October 28, 2019 / 2019 Family Business Awards Honorees

Saybrook Home

The Bolles family: (standing from left) Keith A. and Keith; (sitting from left) Lindsey and Jane.

 

4th Place — 25–75 full-time employees category

Saybrook Home is a retailer of furniture, home décor trends, giftware, rugs, custom window treatments, designer apparel and accessories.

Recent accomplishments:

In late 2018, Saybrook Home was rebranded from Saybrook Country Barn. In the same ways that families evolve, our business did too. A major rebrand after 40-plus years in the business required a significant effort across all marketing platforms, from logo and website to signs and shopping bags — it was quite an accomplishment to achieve in under nine months.

We are pleased to report that our customers have embraced the change and our customer base has grown due to the rebrand.

We have also accomplished our goal to utilize more technology in the way we do business without losing our personal touch.

We developed a digital design quiz, which allows customers to get a feel for their personal style prior to meeting with an interior-design consultant.

We also transitioned some of our marketing efforts to incorporate working with social-media influencers who help to tell their Saybrook Home experiences in their own voice.

How do you instill your family values in your employees?

We created a company-wide survey to learn what our employees feel our values of the business should be. With their feedback, we all agreed to the following value statement: ‘We believe in quality: Quality in our service, quality in our products, and quality in how we treat each other, because that is who we are.’

We have established an inter-store award called ‘The Trophy of Awesomeness’ that is awarded monthly to the person who best demonstrates the values we hold dearly.

Return to HBJ’s 2019 Family Business Awards landing page

Saybrook Home

Headquarters: Old Saybrook

Industry: Retail — Home Furnishings/Interior Design/Apparel

Year Founded: 1977

Founder: Clara Keith Zirkenbach

Generation Currently Running Company: 2nd and 3rd

No. of Full-Time Employees: 35

No. of Part-Time Employees: 20

Family Members Currently Employed at Company: Keith Bolles, President, Father; Jane Bolles, Vice President, Mother; Keith A. Bolles, Vice President, Son; Lindsey Bolles, Receiving and Distributions Associate, Daughter.

Company Website: www.saybrookhome.com

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