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August 15, 2024

State launches new marketing campaign to find young manufacturers

Contributed Connecticut Chief Manufacturing Officer Paul Lavoie stands in Birdon America's facility in Portland.
By Skyler Frazer

The state is launching a new marketing campaign that aims to bring more young people into the manufacturing sector.

Lt. Gov. Susan Bysiewicz and the state’s Chief Manufacturing Officer Paul Lavoie this week unveiled the “I Got It Made,” campaign to showcase the different types of jobs available in Connecticut’s manufacturing industry. There are about 10,000 open jobs in Connecticut’s manufacturing sector, according to data from the state, and more job vacancies are expected nationwide across the next decade if employment in the industry isn’t ramped up.

The new marketing campaign was developed based on research that shows young people and their parents in Connecticut are largely unaware of industrial opportunities in the state. In particular, research shows non-college bound high schoolers have uncertainty about their futures, so the manufacturing sector could be a good place to think about.

The marketing campaign will include a mix of both traditional and digital media advertising, streaming content and a dedicated website landing page, among other things, and is set to launch statewide at the end of August.

“Our companies manufacture a wide array of products and employ nearly 10% of the state’s total workforce. These jobs represent good-paying career opportunities for residents, including young adults,” Lavoie said when announcing the campaign earlier this week. “In a culture that heavily emphasizes the college pathway, manufacturing gives young adults another viable option to a bright future. Our goal is to shine a spotlight on these opportunities and show young adults that they can ‘have it made’ with a career in manufacturing.”

The new marketing campaign was unveiled at a Connecticut Manufacturing Ambassador event hosted by Birdon America in Portland.

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