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June 25, 2020

Tanger Outlets at Foxwoods to offer virtual shopping option

Contributed
By Sean Teehan

Tanger Factory Outlet Centers Inc. has started a virtual shopper service at Foxwoods Resort Casino and its other U.S. locations, in an effort to increase business to retailers hit hard by the COVID-19 pandemic.

The North Carolina-based company with 40 malls nationwide is rolling out the service, which allows customers to set up an appointment with a Tanger employee, who will use apps like FaceTime to show the shopper items like clothes at J. Crew Factory or soaps at Bath & Body Works, said Erin Grenier, assistant general manager at Tanger Outlets at Foxwoods.

"Tanger is really trying to think outside the box to compete with Amazon," Grenier said. "The pandemic has hit everybody in the retail industry hard."

Customers who use the service can have the items they buy shipped to them, or can pick them up at Foxwoods, Grenier said.

The virtual shopper program will run at all of Tanger's locations for now, Grenier said. If it's successful, it will likely become a permanent feature in Tanger's larger markets, possibly including Foxwoods.

The service is a good option for people who like shopping online, but also like to get a better look at the items they're buying than regular online shopping offers, Grenier said.

"This is a good middle ground," Grenier said.
 

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