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July 8, 2024

UConn in the NIL era

Steve Laschever Jason Butikofer, deputy director of athletics/chief operating officer, leads UConn Athletics’ name, image and likeness efforts.

This is a four-part series on the business of college basketball and how it's impacting the state's top college athletics program.

Here’s an inside look at UConn’s name, image and likeness infrastructure, and how it’s key to recruiting, compensating and educating top athletes

Storrs Central, a UConn sports news and inside access subscription service, is a NIL revenue generator

With revenue sharing and direct payments to athletes looming, college sports won’t be the same

Big deal for the Big East
 

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