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January 6, 2011

Webster pays $3.5M for naming rights of Bridgeport's Arena at Harbor Yard

Waterbury-based Webster Bank has entered into a 10-year naming rights agreement for the Arena at Harbor Yard in Bridgeport.

The agreement, which was signed with Centerplate, the company in charge of managing and marketing the stadium for the city of Bridgeport , is effective immediately and the arena will be renamed Webster Bank Arena at Harbor Yard.

In exchange for the $3.5 million naming rights investment, Webster Bank will be featured prominently in signage, including a new full-color outdoor marquee. There will also be signage facing the harbor and visible from the Long Island Ferry and the Metro North Railroad Station, and another facing the northbound side of Interstate 95.

Webster Bank will also appear on highway directional signage, at the box offices, on either end of the basketball court, and within the center ice location whenever ice hockey is in operation.

The agreement also provides Webster Bank with the exclusive rights to install Webster ATMs in the arena concourse. Webster will also receive digital messaging rights, promotional exposure in brochures, collateral materials and websites, and premium hospitality options.

"We're delighted to demonstrate Webster's commitment to Connecticut's largest city and to have the Webster Bank brand paired so prominently with this spectacular entertainment venue in the heart of the Park City," said Michelle Crecca, Webster Bank's chief marketing officer. "This is an extraordinary opportunity for us to create a multi-faceted, long-term Webster brand experience - not only with the people who attend a game or a show, but with city residents and commuters who will see the Webster name from Interstate 95, the train station and the ferry landing."

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