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June 5, 2024

West Hartford marketing company acquires new HQ building on North Main

Google Earth This mixed-use building at 67 North Main St. in West Hartford will be the new home of Linked Media.
By David Krechevsky

The owner of a West Hartford-based marketing company has acquired a mixed-use building on North Main Street.

Heather Cisz Mazzola, owner and director of strategy for Linked Media, has purchased 67 North Main St., less than a mile from her marketing firm’s current location at 62 LaSalle Road, Suite 310, in West Hartford Center.

The 1,846-square-foot North Main Street building looks like a residential home but is set up with commercial office space on the main floor and a 700-square-foot, one-bedroom apartment on the second floor. It sits on 0.28 acres and has 1,300 square feet of asphalt for a driveway and rear parking lot.

It was sold on May 29 for $567,500 to SLM Properties CT LLC, for which Cisz Mazzola is the principal. The building was previously owned by Kokomo LLC, whose principal is Robert Kor, an attorney whose law practice was located in the building for 20 years. 

Kor recently moved his practice to 15 North Main St., Suite 100.

Cisz Mazzola said she acquired the building with the intent to relocate her business, which has five employees including herself.

“We are doing renovations on the property right now,” she said Wednesday. “Before it was a law office it was a dentist’s office. We have to set up the infrastructure we need, so we are redoing everything.”

Even with the renovations, she said the plan is to move in by July 1.

“It’s an outdated building,” Cisz Mazzola said. “We’re trying to make it more welcoming and more a space for collaboration and creativity.”
She added that she plans to rent the upstairs apartment for now. She is hopeful the company can add more employees at some point in the future, and if that happens, the apartment would be converted to additional office space, she said.

Linked Media, which will mark its eighth year in business in July, has annual revenue of about $2.5 million, Cisz Mazzola said. 

Like most businesses, Linked Media went through some difficult times and reduced staff during the pandemic, she said.

“It was a scary time just like for many business owners, but we got through it,” Cisz Mazzola said. “Our success is dependent on the stability of our clients, and we didn’t have a single client go out of business during the pandemic.”

The firm did lose its largest client, though, when Stone Academy abruptly shut down its Connecticut campuses amid serious compliance issues.

The school, which offered nursing programs, closed its campuses in West Haven, Waterbury and East Hartford in February 2023. The closures affected about 845 students.

“We lost a very significant amount of revenue, but thankfully we were able to make it up,” Cisz Mazzola said. “Honestly, I just feel worse for the students.”

With that exception she said, her firm has maintained all of its other clients, though many reduced their spending on marketing during the pandemic.

“Prior to COVID we were a larger company,” she said. “Right now the amount of staff we have works for us, and is working well for our clients.”
 

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