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Today's Poll

Should colleges and universities pay student-athletes directly?
Poll Description

College athletes have been allowed to benefit financially from their names, images and likenesses only since July 2021.

A change on the horizon, though, is expected to significantly alter the landscape — for both NIL and college athletics.

The shift is likely to be a direct result of a $2.8 billion settlement agreement the NCAA reached in May with former college athletes who had filed an antitrust class action lawsuit demanding compensation that had been denied to them.

A condition of the agreement, which still must be approved by a judge, would allow school athletic departments to directly share with athletes the revenue from ticket sales and TV contracts. 

The settlement agreement, if approved, would set the stage for colleges and universities to directly pay what amounts to a salary to their athletes.